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CRM Manager - Marketing Services
Title: CRM Manager - Marketing Services
Location: Las Vegas (Summerlin) NV 89135
Salary: Up to $70,000 Annually
ABOUT THE COMPANY:
Our client is an award winning global supplier of industry leading casino content, fast flexible gaming systems and turnkey social gaming. The company was founded in 2002 with the aim of capturing the emerging online skill-games market. Having led the market in backgammon and regional skill games in Italy and Spain, the company broadened their product portfolio to offer a full gaming software system as well as becoming a leading developer of online casino games. The company have offices in the UK (London, Kensington) and in the US (Nevada, Las Vegas) and they pride themselves on the many industry awards they have picked up along the way – latterly for Casino Platform of the Year at the North America EGR awards in San Francisco.
The company has strategically positioned itself in the US as a pioneer in this emerging regulated market. In New Jersey, they partnered with Betfair to provide a real-money online gaming site since November 2013. In unregulated US states, they have developed an innovative, free-to-play casino to land-based casino operators seeking to monetise their large databases online.
The Marketing Services team is split between the Vegas and Sofia offices and is responsible for growing as well as supporting a number of simulated gaming and real money gaming websites on behalf of our worldwide B2B partner casinos. The team is central to the global simulated gaming and real money gaming US strategies and is therefore growing quickly – hence this new opportunity in their Las Vegas office.
We are looking for a CRM Manager to develop and lead our US based Simulated Marketing player retention and re-engagement strategies. This role reports into the Director of Simulation Marketing and is central to the continued growth in revenue performance of our highest value player databases. The successful candidate will manage a broad variety of campaigns aimed at improving the VIP growth, retention and re-engagement performance of the online player life cycle across our global suite of simulated gaming websites.
This position is ripe for someone looking to move into the exciting and highly innovative industry of iGaming on a global scale, and take the next step in their career.