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CRM Manager - Marketing Services

Location: Las Vegas, NV, United States
Job # 11867503
Date Posted: 01-24-2019
Title: CRM Manager - Marketing Services
Location: Las Vegas (Summerlin) NV 89135
Salary: Up to $70,000 Annually
Direct Hire

Our client is an award winning global supplier of industry leading casino content, fast flexible gaming systems and turnkey social gaming. The company was founded in 2002 with the aim of capturing the emerging online skill-games market. Having led the market in backgammon and regional skill games in Italy and Spain, the company broadened their product portfolio to offer a full gaming software system as well as becoming a leading developer of online casino games. The company have offices in the UK (London, Kensington) and in the US (Nevada, Las Vegas) and they pride themselves on the many industry awards they have picked up along the way – latterly for Casino Platform of the Year at the North America EGR awards in San Francisco.

The company has strategically positioned itself in the US as a pioneer in this emerging regulated market. In New Jersey, they partnered with Betfair to provide a real-money online gaming site since November 2013. In unregulated US states, they have developed an innovative, free-to-play casino to land-based casino operators seeking to monetise their large databases online.

The Marketing Services team is split between the Vegas and Sofia offices and is responsible for growing as well as supporting a number of simulated gaming and real money gaming websites on behalf of our worldwide B2B partner casinos. The team is central to the global simulated gaming and real money gaming US strategies and is therefore growing quickly – hence this new opportunity in their Las Vegas office.
We are looking for a CRM Manager to develop and lead our US based Simulated Marketing player retention and re-engagement strategies. This role reports into the Director of Simulation Marketing and is central to the continued growth in revenue performance of our highest value player databases. The successful candidate will manage a broad variety of campaigns aimed at improving the VIP growth, retention and re-engagement performance of the online player life cycle across our global suite of simulated gaming websites.
This position is ripe for someone looking to move into the exciting and highly innovative industry of iGaming on a global scale, and take the next step in their career.

  • Incentivize free game players to monotize
  • Develop, manage, execute and report on all retention strategies across all sim sites
  • Create  successful  delivery  of  existing  VIP  player  revenue  against  set  targets.  Will  be responsible for player engagement KPI’s for our VIP player base, including NPUs, ARPDAU, lifetime tenure, engagement, and churn rates.
  • Undertake  competitive  analysis  to  ensure  the  marketing  communication  strategy  is continually evolving to reach monthly and yearly forecasts
  • Develop   a  tailored   VIP   Program   through  deep  segmentation,  predictive  modelling, promotions application and communication strategies, including property-based VIP specific promotions and incentives.
  • With the help of  the Retention Marketing Coordinator, execute social Fan  Page  player communication, as well as app Push Notifications for our various partners that supports VIP email marketing campaign promotions.
  • Ensure brand consistency across all communication
  • Collaborate with a team both in-house and remote in order to deliver on established KPIs
  • Generate and distribute weekly, monthly and quarterly reports from set reporting templates for VIP marketing activity which demonstrates the business impact e.g. satisfaction, engagement, churn, ROI, growth, ARPPU etc.
rsonal Skills:
  • Knowledge and experience in business, supervision and management
  • Coach, mentor and develop staff, including overseeing new employee onboarding and providing career development planning and opportunities
  • Empower employees to be accountable by delegating work responsibilities to attain objectives
  • Manage the overall operational, budgetary and financial responsibilities and activities of the department
  • Make business decisions that are financially responsible, accountable and justifiable
  • Plan and implement procedures to maximize operating efficiency
  • Flexible to the changing needs of the business
  • Curious and willing to challenge the status quo – looking for future digital leaders and those with ambition.
Technical Abilities:
  • Strong analytical ability to evaluate across multiple channels and customer touch points
  • Digital tech-savvy.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experienced in working with one of the following ESPs, Salesforce, Exact Target, SmartFocus; IBM Watson, Mailchimp or similar.
  • HTML experience not essential but highly regarded.
  • Highly numerate with good proficiency in Microsoft Excel
  • Familiar with freemium and real money gaming models not essential, but highly regarded
  • Confident in presenting internally to stakeholders at all levels of the organisation and externally to our casino partner brands.
Please submit an updated version of your resume for immediate and confidential consideration. Thank you!
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