Back to Jobs
Senior Manager, User Acquisition
Title: Senior Manager, User Acquisition
Location: Cherry Hill, NJ 08002
Salary: Commensurate with Experience
ABOUT THE COMPANY:
Our client is an award winning global supplier of industry leading casino content, fast flexible gaming systems and turnkey social gaming. The company was founded in 2002 with the aim of capturing the emerging online skill-games market. Having led the market in backgammon and regional skill games in Italy and Spain, the company broadened their product portfolio to offer a full gaming software system as well as becoming a leading developer of online casino games. The company have offices in the UK (London, Kensington) and in the US (Nevada, Las Vegas) and they pride themselves on the many industry awards they have picked up along the way – latterly for Casino Platform of the Year at the North America EGR awards in San Francisco.
The company has strategically positioned itself in the US as a pioneer in this emerging regulated market. In New Jersey, they partnered with Betfair to provide a real-money online gaming site since November 2013. In unregulated US states, they have developed an innovative, free-to-play casino to land-based casino operators seeking to monetise their large databases online.
The Marketing Services team is split between the Vegas and Sofia offices and is responsible for growing as well as supporting a number of simulated gaming and real money gaming websites on behalf of our worldwide B2B partner casinos. The team is central to the global simulated gaming and real money gaming US strategies and is therefore growing quickly – hence this new opportunity in their Cherry Hill, NJ office
We are looking for a User Acquisition Senior Manager to lead and execute our digital player acquisition strategy working alongside the Field Marketing Manager and online retention teams. This role reports into the Vice President Marketing and is central to the continued growth in monetisation of our large player databases. The successful candidate will support a broad variety of acquisition
campaigns aimed at growing both brand equity for our partner casino websites, as well as targeting key audiences for increased scalability of the websites across our global suite of real and simulated gaming websites, whilst successfully achieving competitive ROAS KPIs.
DESCRIPTION OF JOB OBJECTIVES: